NATDA Outlines Dealer Education for 2015 Show

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The North American Trailer Dealers Association has set out the dealer education schedule for the 2015 NATDA Trade Show & Convention.

The annual trade show will be held at the Music City Center in Nashville, Tenn. on Sept. 10-12. 

Dealer Education takes place from 12:30 to 5:30 p.m. Sept. 10.

Kent Lewis, president of Anvil Media, presents a session that will focus on how to increase dealership visibility within the local search results by utilizing specific tactics that affect how Google views your business. 

Lewis will provide insights into how to claim, verify and optimize your Google My Business listing, tactics for obtaining customer reviews, and advanced strategies including social media, mobile and paid opportunities that will help put your dealership on the map.

John Ace Underwood, founder and CEO of Micro Seminars and Selling Edge, will lay out the simple and effective process sales people need to use to be making more sales in today’s market. Whether you are new to sales or a seasoned sales professional, what Underwood teaches in this session will have an immediate and positive impact on your sales performance.

Mark Podeyn, owner of Action RV Specialists, will share three of the fundamental building blocks dealers need in place to consistently make money in your service department:

•  Getting The Right Mindset

•  Building Your Customer Acquisition Process

•  Creating an Entrepreneurial Work Force

For more information about the event, contact Heather Schulman at or 727-360-0304.


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