National Vehicle, a longtime digital brand in recreational sales, has officially expanded into the marine industry and selected Boats Group as its primary online marketplace provider.
National Vehicle is a private-party marketing service that helps individuals sell their boats and RVs quickly and effectively, the company said.
Boat listings from National Vehicle are featured on Boat Trader and boats.com, two of the most trusted and visited marine marketplaces in the U.S., giving sellers maximum exposure to motivated buyers.
The expansion represents National Vehicle’s entry into the boating market after more than two decades serving recreational sellers in the RV space. With strong demand among lifestyle-driven consumers who often own both RVs and boats, National Vehicle recognized the opportunity to help more individuals sell their boats and selected Boats Group to ensure those listings are seen by the largest audience possible.
“We’ve built a trusted reputation helping recreational owners sell directly, and we’re excited to bring that same energy to boating,” said Kevin Tadlock, president of National Vehicle. “When it came time to select where our listings should go, it was an easy choice — Boats Group runs the marketplaces that buyers trust and sellers need to succeed.”
By working with Boats Group, National Vehicle listings will gain access to a combined audience of millions of monthly shoppers across Boat Trader and boats.com — the industry’s most advanced, AI-driven marketplaces. Sellers will also benefit from real-time performance insights, with detailed visibility into listing views, inquiries and buyer interest, all powered by Boats Group’s AI-driven platform technology designed to connect serious buyers with the right listings faster.
“We’re pleased to welcome National Vehicle as a new customer,” said Andreas Madsen, chief revenue officer at Boats Group. “Our focus is simple — helping sellers succeed by delivering quality exposure and connecting them with serious buyers. National Vehicle’s decision to work with us underscores the value our marketplaces bring to any business looking to drive results.”
National Vehicle’s marine inventory is now live.
