General RV is collaborating with Dometic to create new point-of-purchase retail displays. The companies say the redesign will create a holistic experience and engage General RV customers with Dometic’s wide array of RV and outdoor recreation products.
The program will roll out in each of General RV’s 14 locations nationwide. The new displays, expanding on the existing Lozier Shelf Program, will have two variants based on product, space, size, budget and intended experience. Using bold aesthetics and headlines, the program is designed to maximize versatility on-shelf and allow for the expansion of product merchandising solutions, ensuring an adaptable display program for future products and offerings from Dometic.
“At the end of the day, the customer is our first priority,” said General RV Parts Director Nick Rogiero. “Our goal is to improve customer satisfaction at the very beginning of the consumer experience. As one of the leading manufacturers of RV products, we’re excited to work with Dometic to ensure our customers have the best possible experience when they walk into our store.”
