Storable Newbook, a property management software provider for RV parks and campgrounds, announced the launch of its new websites and digital marketing services (DMS) — an integrated solution designed to help operators convert more online visitors into direct bookings and increase occupancy.
As consumer behavior shifts, Newbook’s recent study shows 36% of campers now book directly on property websites. For operators, this means a slow or outdated site can quickly translate into lost revenue. Newbook’s new offering solves this challenge by pairing modern, mobile-optimized websites with ongoing digital marketing services to maximize visibility, engagement and conversion, Newbook said in a release.
“Our strategy is designed to help operators succeed on multiple fronts: combining a strong owned website strategy to drive more direct bookings with Newbook, alongside leveraging existing open online travel agencies to maximize visibility,” said Simon Smith, general manager of Storable RV & Camping. “This dual approach empowers operators to capture new demand, build stronger guest relationships and avoid the limitations and higher costs associated with today’s closed marketplace models.”
Websites Built To Convert
Operator-owned websites are a vital booking tool — and Newbook websites are purpose-built to convert, helping parks drive off-peak demand and maximize direct bookings, the company said. Features include:
- Fully Branded Websites: Custom designs tailored to each park’s brand, not generic templates.
- Mobile-First Experience: Optimized for speed across devices, backed by 99.99% uptime hosting.
- Live Availability & Booking: Guests can view real-time rates, select sites, add extras and pay securely without leaving the website.
- Integrated Payments & Guest Portal: PCI-compliant payments plus a self-service portal where guests can manage bookings and balances.
- Multi-Park Capability: Built to scale, whether operating a single property or a portfolio of parks.
- Dual-Strategy Approach: Combine a strong owned website strategy with open marketplace OTA presence to maximize visibility.
- Ongoing Support: Secure hosting, continuous updates and a support team that responds in 10 seconds or less.
Digital Marketing Services That Drive ROI
RV and campground operators can bundle Storable Newbook’s websites offering with its digital marketing services (DMS) — always-on campaigns designed to attract more qualified visitors and convert them into bookings. Core offerings include:
- Targeted Ad Campaigns: Google and Facebook Ads setup, targeting, and optimization.
- Search Visibility: On-site SEO, keyword optimization, and local search enhancements.
- Performance Tracking: Analytics dashboards powered by GA4, Tag Manager, and retargeting.
- Dedicated Campaign Management: Expert oversight from Newbook’s in-house DMS team.
Together, websites and DMS create an end-to-end digital solution that allows operators to own the guest journey from first click to final booking, Newbook said.
Available for Parks & Campgrounds of All Sizes
Newbook’s new services are designed to serve operators across the spectrum — from small family-owned campgrounds to larger resort properties. For small to midsize parks, both offerings are available under the company’s Newbook Essentials platform, a powerful, streamlined version of its flagship platform that gives independent operators the same enterprise-grade power trusted by top-tier resorts — without setup fees or complexity.
“Twelve months into our Storable integration, we’re tapping into full technology innovation to deliver comprehensive website and marketing solutions our operators have been asking for,” added Smith. “We are excited for 2026 and beyond as we will continue to show improved, mature technology and innovation as we continue our path to being the No. 1 technology provider for all RV and campgrounds.”
For more information on Storable Newbook websites for RV and campgrounds, click here. To learn more about digital marketing services, click here.
