Newmar, Rollick Partner on Marketing and Lead Management

Rollick, a  technology provider for the RV, marine and powersports markets, announced that Newmar, a manufacturer of Class A and Super C motorized RVs, has rolled out Rollick’s Aimbase marketing and lead management solution to deliver more qualified sales leads to Newmar dealers.

Aimbase can also provide greater visibility into dealer lead activity and increase OEM-to-prospect engagement, the companies said.

“We are constantly evolving to provide the most qualified leads to our dealers and to support Newmar buyers throughout their customer journey,” said Shannon Stover, marketing manager for Newmar. “Newmar is known for personalized customer service, and we are pleased to implement new tools from Rollick to make our lead management process even more seamless.”

For the 2023 model year, Newmar launched all-new versions of the Dutch Star, the No. 1 best-selling Class A diesel motorhome on the market, as well as the popular Bay Star Class A gas motorhome.  Implementing Rollick’s Aimbase solution will ensure Newmar delivers a superior lead management experience to support these new launches, as well as its entire line of luxury coaches, the company said.

“Newmar is a respected luxury RV manufacturer, and we are proud to partner with them to power the best buying experience for both dealers and potential customers,” said Jeff Coffman, senior vice president, enterprise solutions and marketing at Rollick. “Rollick’s lead management solution is designed to improve lead response time and also provides Newmar with the opportunity to nurture the early lead experience.”