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Northern Wholesale Show Reaches New Attendance High

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Count Northern Wholesale’s distribution show among those setting personal-bests in attendance this show season.


Attendees watch a demonstration at the PullRite booth last week at the Northern Wholesale Show in Red Wing, Minn. Photos courtesy of John Perron.


The Red Wing, Minn. distributor put another annual show in the books last week at the Treasure Island Casino, recording its highest attendance ever after a 20 percent increase over last year, according General Manager John Perron.

“It went great. We had a fantastic turnout,” Perron said. “It was a busy show and vendors were real happy. Dealers were upbeat, buying a lot of product. It was just a great all-around show-experience for everybody.”

 

Northern Wholesale hosted eight single-table Hold’em tournaments at its recent show. Click image to enlarge.

The two-day event took place Jan 14-15, kicking off with training seminars as vendors set up booths at the Treasure Island Casino in Red Wing, Minn.

The seminars hosted anywhere from 45 to 85 people, according to Perron.

“The vendors that put on the seminar typically experience a really good show,” he said. “Not that the others don’t but its kind of an extra bonus for (the seminar hosts).”

Northern Wholesale’s show is carved into a busy block of the show season with Stag-Parkway’s event in Las Vegas this week, and several other regional shows taking place recently, including Bell Industries (Jan. 12-13) and Foland Sales (Jan 7-9), but Perron said there really isn’t much overlap.

“Some of the dealers go to the other show that’s nearby early in the week, and then they come to ours,” Perron said. “Some of them go to national shows later on, but a lot of them concentrate on the distributors up in this area.”

For many of the area’s dealers, regional shows such as Perron’s can be an opportunity to connect to national suppliers.

“Just getting those vendors seeing dealers that they normally don’t on a regular basis was a key thing of our show,” Perron said. “We set it up so it’s a learning environment plus it’s a sales environment, too.”

The show’s orders were processed by Trade Whiz, an electronic filing system that allows dealers and suppliers to place orders electronically and have easy access to a ledger of their transactions throughout the show.

For the second straight year, Bio-Kleen won the show’s “Best New Product” award, voted on by attendees. This year, Bio-Kleen’s “RV Roof” cleaning and protectant product garnered the win.

Bio-Kleen’s RV roof cleaner was voted “Best New Product” at the show. Click to enlarge.

Despite the “15-to-20 percent” boost in attendance, Perron said the Treasure Island has “plenty of room for growth.”

“The facility is fantastic. They do a great job at the Treasure Island Casino for us,” Perron said. “They do a great job for us. They anticipate everything, and there are very few issues, if any.”

 

 

 

 

 

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