Northwood Manufacturing held its Dealer Appreciation and Product Showcase Oct. 2-3 in order to recognize its top dealers and exhibit its latest product offerings, as well as celebrating its 25th year in business.
Dealers were invited from across the western U.S. and Canada to gather at Wildhorse Resort and Casino in Pendleton, Ore., for the two-day gathering. Events included golfing, keynote speaker football legend Joey Harrington, catered meals, sales and marketing presentations and new product displays.
Events were kicked off with a golf outing on the afternoon of the first day. Participants ranged from dealership owners and salespeople to Northwood DSMs and corporate officers. Following the dinner, Northwood recognized the top ten dealers for the last year as “Absolute Performers” who received awards presented by Donald Cochran, Northwood’s chief sales officer.
Day one culminated with a presentation by keynote speaker and former University of Oregon and NFL quarterback great, Harrington.
Day two kicked off with a morning meeting that included breakfast and insightful comments about the “State of Northwood” by Northwood Chief Financial Officer Cerise Smallwood and President/CEO Craig Orton. Both Orton and Smallwood thanked the dealers and salespeople for their partnership and loyalty to Northwood and their products. Orton and Smallwood then spoke individually about how the theme of the show, “25 Years of Quality by Design” is reflective of not only how Northwood operates in terms of manufacturing but also in the relationships built with dealers and retail customers.
Lance Rinker, director of marketing, then presented an analysis about the effectiveness of all of Northwood’s marketing over the past year including web-based and print platforms. Highlights included a walk-through of Northwood’s video quick tours and 3-D virtual tours on the company’s newly updated website.
“We are constantly pushing ourselves to improve our products and are thrilled to have all of our brands on display here today showcasing our latest floorplans as well as potential new features and options to gain valuable dealer feedback,” said Cochran.