NSA RV Products, creator of the “Ready Brake,” a mechanical supplemental braking system that simplified flat towing, has launched a new direct-purchase online portal for dealers of all sizes.
“We had become the only integrated tow bar and braking system on the market when we started,” said owner Tod Westervelt, adding that while competitors moved manufacturing to China or relied on complex electronics, NSA RV Products remained committed to Kansas-based manufacturing and a lifetime guarantee.
NSA said it is making a strategic shift to better serve the mom-and-pop dealerships that form the backbone of the industry, primarily because they can’t compete with mass production discounts and lower overseas costs. While large chains often prioritize manufacturer kickbacks, NSA is focusing on dealers who value made-in-USA product quality and stricter customer safety guidelines.
The dedicated dealer portal at nsarvproducts-dealers.com is designed specifically for dealers and parts managers who need functionality over fluff.
NSA’s new B2B platform allows dealers to bypass the friction of traditional distributors, the company said. This one-stop approach reduces research time and ensures the dealer receives everything needed for a successful installation, from baseplates to lighting.
As NSA launches on Amazon to protect its brand from low-quality knockoffs, the company said it is doubling down on its commitment to genuine dealer partnerships. It is seeking dealerships that prioritize “made in the USA” durability and products that are easy for older customers to handle due to their lightweight design. By providing tiered pricing, streamlined ordering and responsive customer service, NSA said it is proving that quality engineering and dealer-focused support are the most reliable paths to long-term profitability.
For dealer information, email Jenna White in dealer sales at jenna@nsarvproducts.com or go to nsarvproducts-dealers.com.
