Yakima Products, a leader in vehicle racks and cargo solutions, has entered into an exclusive partnership with Keystone Automotive Operations and NTP-STAG, naming them as the brand’s exclusive distributors for the automotive and RV aftermarket channel.
“Growing the automotive aftermarket and RV channels are among our top priorities, and we’re excited to partner with an industry leader like Keystone,” said Ryan Martin, CEO of Yakima.
“This new alliance will streamline and enhance the retailer experience for Keystone and NTP-STAG’s customers, from product ordering and merchandising to the end-consumer experience.”
“We’re thrilled to take our relationship with Yakima to the next level,” said Bill Rogers, president of Keystone. “This is the perfect opportunity to partner with a company that values the specialty automotive and RV aftermarket as a core component of their business in the way Yakima does, and look forward to growing that partnership together.”
Yakima continues to expand its truck offerings into spring 2019, including the HD Truck Rack Collection. The new heavy-duty collection has new off-road ratings and integrates with select Tonneau covers. The collection includes three different systems: OverHaul HD, an adjustable truck rack; OutPost HD, built for overland adventures; and BedRock HD, an aerodynamic system that carries bikes, skis, fishing kayaks, or cargo boxes above the bed.
Yakima’s products will be highlighted at the upcoming SEMA trade show in Las Vegas from Oct. 30 to Nov. 2 at booth No. 34101.
“We’re excited to work together with Keystone to develop personalized programs to drive jobber engagement and connect more outdoor-centric consumers to their local shop for their racking needs,” said Jason McGibbon, vice president of sales at Yakima.
