Furrion has selected O’Rourke Sales Co. as distribution and fulfillment partner for the independent appliance and consumer electronics channel. Furrion expanded its brand with the introduction of its portfolio of outdoor electronics and appliances at the 2019 Consumer Electronics Show including the new Furrion Aurora series of weatherproof outdoor televisions.
“The demand for our outdoor living solutions have grown significantly over the past year,” said Grant Olafson, VP of North American sales for Furrion. “Partnering with O’Rourke Sales Co. will allow us to provide additional opportunities to the independent retail channel. O’Rourke Sales Co. is known for offering best in class products and providing exceptional customer service. Their reputation, combined with their access to the Nationwide Marketing Group, will help Furrion to continue to grow this category.”
O’Rourke Sales has been servicing the independent retailer since 1965 and will focus on, not only selling and servicing independent retailers, but also in field sales, sales training, product demos and support for Furrion’s outdoor living portfolio. O’Rourke Sales will also be Furrion’s exclusive distributor of outdoor TVs and audio to the Nationwide Marketing Group and its more than 14,000 storefronts.
“Furrion has incredible product offerings from its core RV, and marine businesses and that innovation and technology can be applied to new products for this market,” said Olafson. “Aurora TV is a great example of how we are able to utilize the success of our RV and marine televisions which are designed for rugged and extreme conditions and apply this to meet the consumer need of a durable outdoor TV that delivers cutting-edge picture quality.”