Oboz & Black Folks Camp Too Release Digital Education Initiative

The Unity Blaze

Oboz Footwear and Black Folks Camp Too have released their first in a series of footwear-focused videos as part BFCT’s Digital Education Initiative (DEI). The Digital Education Initiative is a key element to BFCT’s mission to educate more Black folks, as well as other uninitiated campers and hikers, on the basics and joys of getting into the outdoors.

The video is available on Oboz’s YouTube Channel as well as through the Outside 101 pages of their and BFCT’s websites. The first video focuses on the importance of hiking footwear with the following videos to cover how to get properly fitted for footwear, overall foot health and information on the BFCT + OBOZ O FIT Insole Plus.

“Heading into outdoors for the first time can be really intimidating, and these videos will help ensure that those first outdoor experiences are as positive as possible,” said Rich Hohne, Oboz director of Brand + Consumer Experience.

Each video features Oboz’s Outreach and Training team, which throughout the year educate and assist retail staff at Oboz retail locations across the country. In the videos they present and discuss the importance of footwear and foot health while on the trail with BFCT’s Earl B. Hunter, Jr. in an approachable and informative manner.

“The BFCT + Oboz Footwear partnership is a prime example of two companies starting at the toenail of the elephant. Together, we discussed and developed a plan, we methodically and expeditiously moved forward, now we are trusting our work as we continue to improve our process to educate folks about footwear and trails. We are changing the world … one campfire at a time, folks,” said Hunter, Black Folks Camp Too founder.

Black Folks Camp Too’s mission, Hunter said, is to remove fear, add knowledge and invite “more” Black folks to camp and enjoy the outdoor lifestyle with any and everyone. The campfire is universally recognized as a symbol for gathering and the Unity Blaze at the center of the BFCT logo acts as a signal to “treat everyone, everywhere, equally” regardless of race, age and gender.