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Octane Launches B2B Loyalty Program

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Octane, a financial technology company that has served the powersports world and is now expanding into the RV and marine markets, has launched Octane Preferred, an innovative business-to-business loyalty program.

The multi-tiered program builds on Octane’s fast and easy digital experience and is available to its more than 4,000 enrolled powersports dealers.

Octane Preferred members receive “white glove treatment,” the company said, and exclusive benefits, including early access to new products and customizable marketing tools that help dealers drive sales. Dealers earn status by funding deals through Octane’s in-house lender, Roadrunner Financial7, and benefits increase with each tier of loyalty earned. Dealers can see the full list of benefits in their personalized dashboard and track their performance and progress to the next tier. Currently, Octane Preferred has two tiers, with more tiers and benefits rolling out in the coming months.

“We’re thrilled to reward dealers for their business with our experiential loyalty program that adds VIP service and exclusive benefits to the speed and ease dealers already receive from Octane,” said Onaisa Landis, vice president of marketing at Octane. “Octane Preferred is just one of the many ways that we’re using innovation and technology to provide a better user experience and lead the industry forward.”

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