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Rollick Outdoor Expands into Key States

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Rollick Outdoor is continuing its rollout into seven new states following a successful pilot program in Texas, Florida and Illinois.

California, Georgia, Michigan, New York, Ohio, Pennsylvania, and Wisconsin dealers now have access to Rollick’s retail platform.

Powersports, marine and RV retailers, as well as manufacturers, use Rollick’s marketing platform to provide a personalized experience both online and in the store to Rollick’s member network of active military and veterans, first responders, and other members of large affinity groups, including banks and insurance companies.

“We help dealers and manufacturers engage the modern consumer with an experience that buyers have come to expect when making meaningful purchases,” said Bernie Brenner, Rollick’s CEO. “This applies to all buyers, not just millennials who have clearly shown a preference for retailers that demonstrate transparency during the buying process.”

A recent CDK Global Recreation study for Powersports Business determined that Millennials bought more motorcycles in 2017 than any other generational cohort. And the RV Industry Association said that 2017 was the ninth straight year of increasing RV sales.

“Families with kids at home are buying RVs and we’ve seen a big influx of Millennial buyers over the last two or three years,” said Kevin Broom of RVIA.

“Rollick has been a great platform for us to start a conversation with buyers and communicate our overall value,” said Brent Alford, president of East Texas Powersports. “The close rates are much higher than what we normally experience and we are training all of our staff to use Rollick for both online and walk-in customers.”

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