This summer, Go RVing is partnering with several social media influencers to connect with untapped audiences and pique their interest in RVing.
The organization recently partnered with three-time Olympic gold medalist Shaun White, who while spending this week in Paris, is sharing social media posts and stories with his followers that highlight his recent RV trip.
“Studies have shown the significant impact brands can have when working with influencers consumers trust. Authenticity is key, which is why Go RVing has been very deliberate about partnering with influencers whose RV experiences will resonate best with their audience,” the company said.
White channeled his childhood RV trips spent snowboarding as he revisited one of his favorite campgrounds from his youth.
“Full circle moment coming back to Mount Hood, where I spent so much time as a kid @gorving,” he said in his Instagram post.