Airstream has launched the Airstream Supply Co., a new website that equips travelers with outdoor and camping gear. The site features stories of adventure, travel and craftmanship, complemented by curated collections of products available for purchase.
Part online magazine, part travel guide, and part outfitter, Airstream Supply Co. has stories from within the Airstream community.
“Our founder, Wally Byam, understood that it wasn’t just about selling travel trailers, but about helping people see the freedom and excitement you get in crafting your own adventure,” said Bob Wheeler, Airstream president and CEO. “That vision is at the core of Airstream Supply Co., and we’re excited to offer a new tool for outfitting our customers with great gear and inspiring them with travel stories and trip guides.”
Featured products include Airstream accessories and branded goods, as well as travel and adventure gear recommended by the Airstream community. Additionally, Airstream Supply Co. will offer products designed and crafted by artisans who live and work near the travel destinations featured on the site, highlighting local creativity and craftsmanship.
“We’re shining a light on local artisans who embody the same attention to detail and philosophy of craft that we do,” said Wheeler. “Too often today, quality gets sacrificed for convenience and discounts, and we saw an opportunity for disruption with a site that’s more than simply an online store. It’s about curating the travel and camping experience, sharing inspiring stories, and supporting the work of craftspeople we’ve discovered out on the road.”
Airstream Supply Co. was conceptualized by Airstream CMO Mollie Hansen, informed by her years of experience in retail marketing and a profound appreciation for Airstream.
“The Airstream world is a deep well of stories – from travel and adventure to innovation and history,” said Hansen. “Airstream Supply Co. is a new outlet for us to share those stories, and it will allow us to extend our reach in the outdoor community.”