The Outdoor Writers Association of America (OWAA) and Outdoor Recreation Roundtable (ORR) are partnering to expand their respective reach, open new channels of communication for their membership, and finally, they say, advocate on behalf of the people who have dedicated their careers to the outdoor industry.
The organizations said the partnership seeks to capitalize on the organizations’ aligning missions. ORR is a coalition of outdoor trade associations and organizations, and works to promote the growth of the outdoor recreation economy and outdoor recreation activities. OWAA works to provide professional development opportunities for its members, while encouraging public enjoyment and conservation of natural resources, and mentoring the next generation of professional outdoor communicators.
The mutually beneficial partnership will allow ORR to easily communicate important industry updates and information on behalf of its membership of 33 outdoor associations – and counting – to OWAA’s more than 630 outdoor media members which include outdoor writers, photographers, videographers, podcasters, digital publishers and communication professionals.
“We’ve really made some great strides recently to embrace more sides of the incredibly varied outdoor recreation industry,” said OWAA President Pat Wray. “This partnership with ORR is a giant leap forward in that initiative and we’re just thrilled to get to work with their team and their members.”
As part of the partnership OWAA was recently welcomed as ORR’s newest outdoor industry association member while ORR also joins OWAA as a ‘Supporting Group’, along with the following ORR members:
- Motorcycle Industry Council
- National Association of RV Parks and Campgrounds
- National Marine Manufacturers Association
- Outdoor Industry Association
- RV Industry Association
- Specialty Equipment Market Association
- Motorcycle Industry Council
