Outdoorsy celebrated the launch of a brand refresh, featuring a new logo design.
It’s been five years since Outdoorsy was founded and two years since the company put down roots in Austin, Texas. In that time, the company has evolved in many ways.
A lot of thought went into creating a new look that better reflects the company.
“Our fresher, more modern look reflects the uniqueness and youthful spirit of our company and sends the message that Outdoorsy is the new face of outdoor travel,” said Jen Young, Outdoorsy CMO
This refresh is both a reflection of the change and growth the company has seen in the past five years and a reminder of what remains the same: the company’s core values and commitment to empower people to experience life’s best moments outside.