Outdoorsy Taps Backcountry as Official Gear and Adventurer Guide
Outdoorsy, the online RV rental and outdoor travel marketplace, and Backcountry, the online specialty retailer of outdoor gear and clothing, have teamed up to offer customers recommendations to create their own memorable outdoor travel experiences.
Together, Outdoorsy and Backcountry said they will provide outdoor gear and supplies at a lower cost. Backcountry customers will receive a discount on Outdoorsy RV rentals to hit the road this year, and Outdoorsy owners and renters will have access to discounted Backcountry merchandise offers to get the best gear to power their adventures, the companies said in an announcement.
“A partnership between Backcountry and Outdoorsy could not be a more natural fit. Backcountry has the premier selection of gear and equipment that people need to get outside, and Outdoorsy has the ultimate tools to take people there,” said Backcountry Chief Marketing Officer, Sarah Crockett. “Working with another brand that shares our mission of making the outdoors more accessible feels really powerful. It’s an honor to work with Outdoorsy, and we hope our partnership can drive value and have a positive impact on our shared community of outdoor users.”
The partnership with Backcountry is Outdoorsy’s first official retail partnership to give consumers access to the best selection of gear for limitless outdoor adventure. This venture will allow both brands expansive customer reach and will enable these customers to enjoy equipment, adventure guides, and RV rentals at a high-value price point, Outdoorsy said.