Overland Expo announced that Overland Expo Mountain West, the third of four 2024 U.S. events, attracted over 18,000 attendees.
The show highlighted the rapid rise in adventure travel, show organizers said, showcasing emerging trends such as tech-savvy, feature-rich vehicles and motorcycles; accessories incorporating the comforts of home for mobile camping; cooking in the outdoors with new tools and solutions; and electric RVs and e-motorcycles.
Exhibitors included: Pakmule, debuting its anti-wobble hitch stabilizer; Roamin Home’s USA-made canvas tents complete with center wood burning stove, TAXA’s new lightweight towable trailers and Tufport’s lightweight Overlander slide-in camper for full-size trucks.
“Overland Expo welcomes new brands, creating inclusive experiences, particularly for women and newcomers,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “This event is where overlanding enthusiasts share their expertise and connect with family and friends. It not only nurtures a passionate and diverse community, but also, enables brands to introduce offerings while increasing engagement with their key target audiences. We are immensely thankful to all attendees, exhibitors, sponsors, educators and partners for making this event a remarkable success.”
Statistics from Overland Expo Mountain West 2024:
- 18,000 attendees from 49 states and countries including: Australia, Austria, Canada, China, Great Britain, Japan, Mexico, Netherlands, Poland, South Africa, South Korea
- 340+ exhibitors including Black Rhino rims, Escapod teardrop trailers, Grounded RV, electric RVs, Overland Chef cookware and meals, Ram trucks, Rhino Rack roof racks and Sea to Summit camp essentials
- Over 250 classes, seminars, demos, activities, slideshows, and films; totaling 306 session hours of instruction
- 89 presenters, trainers and VIPs
Highlights included:
- Ram Truck Ride and Drive: Attendees test drove the latest Ram trucks in a special off-road course.
- Kids Adventure Classes: The Kids Adventure Area featured adventure classes and education covering skills and tips including fire building, first aid, and knot tying.
- Overland Expo Foundation Raffle Generated $11,000: The Overland Expo Foundation charity raffle raised over $11,000 for the Overland Expo Foundation, promoting responsible outdoor exploration.
“This is my second expo and each time we’ve sold out of the majority of our products,” said Joey Jones, CEO and co-founder at JoGo Straw. “Not only have we had lots of D2C sales, but we’ve also made lots of B2B connections — honestly more than most of the B2B shows I’ve been to. We’ll continue to come back.”
Overland Expo is known for The Ultimate Build for vehicles and motorcycles, when it outfits a late model overlanding vehicle with the latest gear creating the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build and the 2024 Ural Gear Up Standard was chosen for the Ultimate Overland Motorcycle Build.
The Overland Expo series continues next month with the final event in the series, Overland Expo East, Oct. 4-6, at the Oak Ridge Estate in Arrington, Virginia. For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube and Facebook.
