PARTS iD, owner and operator of, among other verticals, “CARiD.com,” a leading digital commerce platform for the automotive industry, today announced that it has hired Terry Graham as general manager of RV & Camper and Michael Bowers as general manager of Boating & Marine, two high-growth verticals for the business.
Graham is a retail industry veteran, previously holding management roles at Sears and Advance Auto Parts, as well as Camping World, where he worked as a senior buyer for nine years, focusing on improving the product assortment, growing the vendor base and developing market strategy. As General Manager, Graham will focus on enhancing the CAMPERiD.com shopper journey by expanding category offerings, amplifying product information and customer resources, all with the goal of providing the most optimized online experience available for camper and RV products.
“Successful retailers present products and information in a way that leads a customer to make the right decision, with confidence. This is incredibly true in an industry like outdoor recreation and RV accessories, where each product will fulfill a specific need within the shopper’s journey and reliability of parts and accessories is paramount,” said Graham. “PARTS iD and its stores offer the foundation needed to provide an unparalleled shopping experience for RV and camper customers and I can’t wait to apply my retail industry experience to this growing market.”
Bowers comes to PARTS iD with extensive supplier management and purchasing experience across the boating, automotive and fitness retail industries including eight years at the Brunswick Boat Group, the largest boat manufacturer in the U.S., and 15 years at Panasonic. Bowers will apply his knowledge of the manufacturer landscape, marine and boating fitment considerations, and lifestyle trends to lead vendor relations and inventory expansion for the BOATiD.com vertical.
“Michael Bowers and Terry Graham each bring a wealth of experience in retail, supplier relations and strategic growth,” said Nino Ciappina, CEO of PARTS iD Inc. “This, coupled with their respective knowledge of the boating and camping/RV categories, make them ideal additions to our team. With the recent growth in the boating and RV industries, PARTS iD is working hard to position itself as a leader in these segments, attracting both new and old customers in search of any and all parts and accessories to fulfill their boating and camper needs.”
