Peterson Manufacturing, makers of vehicle safety lighting, custom wiring harnesses, and many other safety-related products, has named Jeff Geoffroy as director of marketing and business development.
The company said in his new role, Geoffroy will be responsible for increasing brand awareness, expanding customer engagement as well as leading all go-to-market activities. Under his business development title, Geoffroy will work with larger OEM customers, providing strategies to expand Peterson solutions to help solve industry lighting and harness issues.
Geoffroy’s background includes serving as senior global product marketing manager for IBM’s Watson Commerce Group. More recently, he was director, product marketing for ZoomInfo, where he led product marketing for a pre-IPO go-to-market data company.
“Jeff’s ability to achieve results is an asset as we continue to focus on growing and expanding our customer reach,” said Al Anderson, vice president of sales and marketing for Peterson. “We welcome Jeff, who will be a key to our success.”
