The Recreational Dealer Cooperative Association/Priority RV Network has added Pharr RV’s in Lubbock, Texas, to the world’s largest RV dealership cooperative.
Founded in 1969 by Harold and Janelle Pharr, Pharr’s RV is a locally and family-owned RV dealership. Harold and Janelle Pharr started with just three Silver Streak travel trailers. The dealership has grown to 25 acres with more than 250 RVs in inventory. Today, the dealership is managed by Jerry Pharr, Jacky Pharr and Mike Hymer.
“I just returned from Lubbock. Lubbock is known for three things: Texas Tech University, the late Buddy Holly, and Pharr RV’s. They are the crown jewel of RV dealerships in west Texas,” said Corey Ruzicka, executive director of the Priority RV Network.
The network has 119 dealerships nationwide. With its reciprocal service agreement with Canada’s RV Care Network of 61 dealerships, Priority and RV Care networks boast of “North American’s Largest Network for Customer Emergency Service.”
“We’re honored Priority RV Network has asked us to join them. They have tremendous programs, outstanding dealers and our employees and customers are excited to represent Priority RV in west Texas,” said Hymer.
“It’s great to see another fellow Texan joining Priority,” said Mike Regan, president of Priority RV Network and Crestview RV in Georgetown and Buda, Texas. “We’re having a record year in sales for both our dealers and our supplier partners. It’s a win-win for everyone. Pharr RV’s is a tremendous addition to our group.”
The Priority RV Network is run by a seven-member dealer board of directors.