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Nicolette Allen
Nicolette Allen, manager of the company’s restructured Customer Care Department.

Premier Performance Promotes Nicolette Allen


Premier Performance Products Distribution, a wholesale distributor of aftermarket automotive parts primarily serving the light truck and off-road segments, has promoted Nicolette Allen to manager of the company’s restructured Customer Care Department. Allen has been a part of the Premier team for 11 years.

“My past experience within different Premier departments has helped me gain knowledge on how things work and has given me the ability to implement positive improvements,” said Allen. “I have a list of goals and ideas for the Customer Care Department that I want to roll out right away.”

In an effort to focus on customers and better serve them, Premier will be changing the structure of the Customer Service Department to Customer Care, and it will comprise of two teams: Order Entry and Customer Resolution.

Order Entry will be responsible for receiving and processing new orders, while Customer Resolution will be responsible for problem-solving and issue resolution.

“Nicolette will be instrumental in leading the Customer Care team and overseeing these new improvements to the department,” said Bob Barra, executive VP of sales and marketing at Premier. “In her role as Quality Assurance & Training Manager, she has been essential in identifying and updating processes and procedures, allowing for organizational improvements in sales and marketing. We know she will bring the same energy to our Customer Care Department.”

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