Premium Rock announced its official rebranding as Aion UV, reflecting its innovative and advanced digital paint process for RV and commercial truck exteriors.
Inspired by the Greek god symbolizing eternity, the company said its new brand name underscores its commitment to creating durable and long-lasting designs. Aion UV will debut its groundbreaking technology with a 42-foot digitally printed RV exterior at the upcoming America’s Largest RV Show, scheduled from Sept. 11-15, in Hershey, Pennsylvania.
The design, developed in collaboration with one of the RV industry’s leading manufacturers, will remain under wraps until the OEM reveals it publicly in early September. The design showcases the possibilities achievable with Aion UV’s technology, which now supports digital painting on RVs extending up to 50 feet.
“This design is groundbreaking — something that could only be achieved at a cost-effective price point with our advanced technology. The initial feedback has been extremely positive, and we are confident it will captivate attention once it is introduced to a wider audience. This is just the start as we prepare to roll out even more innovative designs in collaboration with forward-thinking RV manufacturers,” said Chris Shepherd, CEO.
The rebranding to Aion UV aligns with its expanded production capabilities, the company said, which have been enhanced to meet the growing demand for high-quality, cost-effective exterior graphics. The Aion UV process is particularly well-suited for middle-tier RV models that have traditionally lacked full-body paint due to pricing concerns. This new technology offers a cost-effective solution, opening up new possibilities for models where traditional paint and wraps have been too expensive.
“Our process is perfect for middle-tier RV models, which historically lack full-body paint due to cost concerns. Despite all the benefits of our technology, we understand that OEMs are focused on costs, especially in today’s challenging environment, and we’re demonstrating tremendous value,” added Nic Hedges, chief operating officer and co-founder.
In addition to larger RVs, Aion UV’s digital paint technology is gaining significant traction with smaller travel trailers and truck campers. The process is attractive for these models, offering a cost-effective solution without compromising design but significantly enhancing durability.
Aion UV will also showcase additional units at the RV Dealers Open House in Elkhart, Indiana, at the end of September, demonstrating the range and versatility of its innovative technology.
“We’re at a thrilling juncture for Aion UV as we refine our production capabilities to meet the growing demand,” continued Hedges. “The performance of our automotive clear coat has exceeded expectations, and we have several exciting product developments slated for 2025 that will solidify Digital Paint as a game-changing category for exterior graphics.”
What Is Aion UV?
Aion UV (pronounced “eye-on”) utilizes a patented process and ultraviolet light to cure digital paint on RV and commercial truck exteriors. This eco-friendly approach provides flexibility, enabling the creation of stunning and durable designs that can be tailored to any style or specification. Each surface is protected with a high-performance automotive-grade clear coat, ensuring lasting protection and a brilliant finish.
The next-generation digital UV paint is applied using a proprietary method that forms a strong chemical bond, eliminating the need for traditional techniques like spray guns and paint masks. This results in a cleaner, more durable, and environmentally friendly paint application, free from volatile organic compounds (VOCs).
Key benefits of this process include durability, value, design flexibility, ease of repair, eco-friendliness, and accelerated production times for OEMs.
The website aionuv.com serves as a temporary platform, but a complete website is set to launch in mid-September. The forthcoming site will comprehensively showcase Aion UV’s products and detailed information about their innovative processes.
It is important to note that this rebranding applies exclusively to Aion UV’s exterior RV processes, the company said. The Premium Rock name will continue to be used for the company’s interior products, which cater to RV, commercial and residential construction markets.