St. Petersburg, Fla.-based Priority One Financial Services, an F&I outsourcing provider to the RV industry, announces a new, exclusive partnership with MOTOTV, a customizable in-store television network. Through the partnership, Priority One and MOTOTV dealers will have access to animated advertisements that educate customers on just how easy the financing process can be when purchasing a boat or RV.
“MOTOTV promotes important brand and product information to customers on TVs at point-of-sale in a powerful way,” said Gary Halpin, co-founder and managing partner of MOTOTV. “We are glad to be working with Priority One to help dealerships’ customers understand the benefits of financing with a trusted partner and to close more sales.”
The companies say that the displays present bright, friendly motion graphics with valuable information for the public, such as the fact that financing a boat or RV can boost your credit score.
“These digital promotions start conversations between dealers and customers,” said Nicole Armstrong, vice president of marketing and sales at Priority One. “Financing isn’t always easy to talk about! But these visuals make it relatable and exciting.”
The partnership also incentivizes Priority One dealers that do not currently have a MOTOTV subscription to get one. The service pipes in the freshest content for desired brands and products, customizable for individual dealers, all targeting shoppers while they are in the store.