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Priority One Offers Tire, Wheel Hazard Coverage

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Priority One

Priority One Financial Services, an F&I outsourcing provider, debuted new aftermarket products for RV and marine dealers’ customers through a joint partnership with Protective APD.

According to a news release, the new aftermarket products for marine customers includes theft protection which is available for hull coverage on new and pre-owned boats and a stand-alone tire and wheel program which protects tires and wheels from unexpected road hazards plus roadside assistance when needed.

The new aftermarket products for RV customers include theft protection as well as stand-alone tire and wheel repair, Deluxe Motor Club with windshield repair & key replacement and a Motor Club membership that includes roadside assistance and motor club benefits. Customers with motor club may have access to custom trip routing service, trip interruption benefits and discounts on hotels, rental cars, travel, entertainment and attractions.

“By offering additional choices of aftermarket products to our dealers’ customers, it increases the chances of finding a product that a customer might need or be able to relate to. This should easily help us increase our sales of aftermarket products for our dealers and increase their overall profitability on each deal,” said Lorraine Mariotti, vice president of lending for Priority One Financial Services.

Currently these products are being offered in dealerships located in 11 states with expected expansion into additional states later in the year. The current states include: Florida, Kentucky, Georgia, Colorado, Pennsylvania, Louisiana, Iowa, Illinois, Missouri, Ohio and Indiana.

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