Proforma, the $500 million technology company in printing, promotional products and packaging, recently launched its 7,500th eCommerce store.
Proforma reached this landmark figure due in part to the success of the eCommerce Certification Program. This program allowed for Proforma distributors to educate themselves on best practices and how to adequately use these tools, which has influenced the blossoming growth in ProStores – the company’s in-house, user-friendly and customizable eCommerce solution.
“We’ve seen a spike in ProStores development that can be directly attributed to our eCommerce Certification Program,” said Chief Strategy Officer Stan Maxwell. “These classes offer our Distibutors and their teams a chance to become Certified eCommerce Consultants; this valuable tool was made specifically with them in mind and has provided the training to solve customer problems with eCommerce solutions.”
Proforma’s eCommerce footprint has increased by 2,600 ProStores in just one year. This exponential growth can be attributed to the dedicated in-house development team and their work to ensure an easy set-up and management process that has led to an average of seven ProStores being built daily.
“Reaching a landmark number of 7,500 ProStores speaks to the strength of our technology and people,” said Director of eCommerce Brian Roney. “We will continue to increase both the volume and functionality of our ProStores as we lead the charge in the eCommerce space.”
