Quick Action on Lead Time Critical for Dealership Sales

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Dealership Performance 360 CRM – a CRM for powersports, RV, and marine dealerships – announced the release of a proprietary new tool that tracks how quickly sales staff respond to leads: the Proactive Performance Report.

“Dealerships know their buyers are shopping around, and the internet gives buyers the power to contact a half dozen dealerships and start negotiating within a matter of minutes. In this game if you’re not first, you’re last,” said Dan Cantrell, 15-year industry veteran and director of dealer development at Dealership Performance 360 CRM.

Having spent years training dealership sales and call center staff, he’s well versed in the tight correlation between quick response times and higher close rates.

The Proactive Performance Report tracks the speed with which each salesperson responds to each lead, and then compares response times between individuals, teams, and even separate stores. The report can be viewed in real time or automated daily, weekly, or monthly reports can be emailed.

“The ability to look at to-the-minute stats on lead response time, drilled down to a per-person basis ensures leads are being worked efficiently,” said Daniel Arriaga, COO of the 20-store Freedom Powersports dealership group.

Arriaga says the new tool has given his managers the enhanced ability “to coach the salesforce on areas where they have opportunities to better serve customers.” This customer-first attitude has earned the 4-year old dealership group recognition alongside the most established dealers in the nation.

Effective sales management is critical for any dealership to have strong, consistent sales and growth. This new tool combined with a real-time log of Not Yet Worked Leads gives sales managers the ability to re-route leads to more proactive sales reps on the fly, even from their phones off-site.

DP360’s dealers already have full access to this tool along with a full suite of ambitious sales and marketing tools tailored to the CRM’s growing RV dealership base.

For more information, visit or call 800-516-1768.


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