More than 930 dealers and personnel have registered for Dealer Week, the annual conference by the Marine Retailers Association of the Americas which launches virtually today.
The 930 dealer registrations represent more than a 43 percent increase over the MRAA’s previous all-time high dealer attendance at its annual conference, which stood at 650, and more than 57 percent more than the total attendance at the inaugural Dealer Week in 2019.
“With all of the uncertainty in 2020, we started the year slow, delayed the opening of registration by two months and had just 30 dealers registered at the end of July,” said MRAA president Matt Gruhn in an email. “So, you can understand how excited we are to now announce that we have more than 930 dealers registered for what promises to be an incredible event.”
Click here to read the full story from Reagan Haynes at Trade Only Today.
Dealer Week 2020 launches today, Dec. 8. The opening ceremony includes a keynote presentation on the importance of the customer experience, titled “Three Things Your Customers Care About,” by Jay Baer.
