RecPro, a premier online retailer for RV parts and restoration supplies, and Campground Views, one of the industry’s leading providers of virtual tour technology for campgrounds, recently announced a major marketing partnership. The companies debuted their alliance at the Florida RV SuperShow in Tampa, RecPro said in a release, uniting two massive audiences under a shared vision: making the RV lifestyle seamless from the driveway to the campsite.
This partnership bridges two critical components of the RV lifestyle: maintaining the vessel and discovering the destination. By aligning RecPro’s catalog of restoration parts and furniture with Campground Views’ proprietary “see-it-before-you-book” technology, the two companies said they are creating a comprehensive ecosystem that supports RVers at every stage of their journey.
“This is not just a marketing agreement; it is a unification of the two most essential resources for any RVer,” said Mark Koep, founder and CEO of Campground Views. “You cannot enjoy the view if your rig isn’t road-ready, and you can’t enjoy your rig if you don’t have an amazing place to park it. By partnering with RecPro, we are connecting the dots for millions of campers, ensuring they have the best gear and the best destinations at their fingertips.”
The collaboration arrives as the RV industry seeks innovative ways to engage a new generation of digital-first campers. RecPro serves a massive monthly audience of DIYers and upgraders, RecPro said, while Campground Views dominates the trip-planning space with video-based virtual tours that allow users to virtually drive through campgrounds before booking.
Highlights of the Partnership:
- Cross-Platform Integration: Leveraging the digital footprint of both brands to introduce high-quality parts to avid travelers and premier destinations to DIY enthusiasts.
- Tampa SuperShow Presence: Both leadership teams were on-site at the Florida RV SuperShow to engage with industry partners and customers, showcasing the synergy of this new alliance.
- Enhanced Customer Value: Future initiatives focused on exclusive benefits for the combined user base, streamlining the transition from renovation to recreation.
“We are thrilled to align with a technology leader like Campground Views,” said Mike Waumans Jr., president of RecPro. “Our customers are passionate about building the perfect rig for their adventures. Partnering with Campground Views allows us to extend that value proposition beyond the garage and into the campground, ensuring our customers have a superior experience wherever the road takes them.”
