REDARC Announces Three New U.S. Salespeople


Australia-based electronics manufacturer REDARC has three new additions to its North American sales team. These three salespeople will lead REDARC’s business development and customer relations activities across the USA, Canada and Mexico.


Based in California, Jason Groom is REDARC’s new North American sales director. Groom comes to REDARC from a successful career in the heavy truck and automotive aftermarket industries and brings a combination of proven sales leadership experience, formal education, account management, and business development experience to lead the North American sales team.


Erich Ross has joined the team as regional sales manager – East. Ross is based in South Carolina and will be overseeing REDARC’s business development activities in the Eastern U.S. and Canadian states and provinces. He comes to REDARC with a wealth of automotive aftermarket experience after eight years with one of North America’s leading wholesale distributors in regional and territory sales management roles.


Ryan Thurston has also joined the company as regional sales manager –West. Thurston is based in Washington and will manage REDARC’s business development activities in the Western U.S. and Canadian states and provinces. Thurston’s previous role as a territory sales manager for a leading global supplier and manufacturer of parts for the heavy truck industry has provided him with strong technical knowledge relating to our electrical solutions.

The new staff will be liaising with new customers, strengthening existing customer relationships, and working with distribution partners to provide ‘best in market’ product training and technical support.

“We’re excited to introduce our new North American sales team,” said Craig Herriot, REDARC’s general manager sales – International. “REDARC is globally renowned for its ‘Customer is King’ ethos and we’re delighted to welcome Jason, Erich and Ryan to bring this to life in North America.”


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