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REDARC Appoints Strategic Advisor of U.S. Business

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Australia-based REDARC has announced the hiring of David Longren as strategic advisor of REDARC’s U.S. Corporation as well as the REDARC Group.

David Longren
Longren

Longren comes to REDARC with a wealth of knowledge in general business leadership, innovation and product development, the company said. A former vice president and chief technology officer for Polaris, Longren brings technological expertise and a deep understanding of REDARC’s core business, which he learned in his final role at Polaris as the president for global off-road, commercial and military vehicle business.

Prior to Polaris, Longren served as senior vice president of engineering and marketing for Blount Outdoor products.

REDARC also notes that his passion for innovation and his industry knowledge has led to four successfully granted patents. Longren has also published numerous leadership, innovation and technology development papers and has been recognized as a guest speaker of NASA, addressing senior management on how to improve the speed and quality of innovation in their programs.

REDARC said the hire comes on the heels of its rapid expansion throughout the North American Market and reinforces the need to refine and solidify a long-term growth strategy.

“We are absolutely delighted to welcome David. He not only has the background, but also the understanding and drive to direct us through 2021 and the coming years,” said REDARC Managing Director, Anthony Kittel, “David offers us indispensable knowledge and experience which will prove useful as we seek to leverage the REDARC brand throughout North America. There are great plans put in place for our 2025 vision and we trust David will help lead us there.”

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