REDARC Latest to Join SEMA360 Lineup


REDARC announced plans to join this year’s SEMA show, billed as SEMA360. With spikes in COVID cases across the country and changes in restrictions on group events, SEMA created the 2020 version of the show as a virtual, 100 percent online event which focuses manufacturer/ attendee/ media relationships, new product introductions, project vehicle debuts, industry-leading education, and networking opportunities.

This will be REDARC’s fifth year attending the event. The company noted that it earned the SEMA Global Media Award Winner in 2017 and 2018 for its Tow-Pro Elite Electronic Brake Controller and range of high-powered DC-DC Battery Chargers, the BCDC1225D and BCDC1240D. This year, REDARC has entered its RedVision Total Vehicle Management System, Tow-Pro Liberty and new trailer battery charger BCDC1212T in the running for the award.

“SEMA is a great opportunity for REDARC to present these new products that have been well received into the North American market,” said Craig Herriot, general manager of international sales for REDARC. “In addition, we look forward to the educational seminars, product demonstrations and networking opportunities SEMA provides us.”

The company said it’s excited to be participating in SEMA360, and that it hopes “to once again attend the live event in Las Vegas, 2021 and following years.”

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