Regency RV Ramping Up Presence in Class B Market

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Last month, the Mercedes-Benz Sprinter chassis rolled onto Regency RV’s assembly line in Fort Worth, Texas, awaiting the master outfitters to manufacture the coach into a luxury Class B motorhome. But a minor detail caught the restorers’ attention of the beige interior: The dashboard was gray.

As perfectionists with automotive training restoring classic cars for Regency’s parent company Wayne Davis Auto Group, the dashboard did not sit right. It was immediately removed and repainted the same chic shade of beige.

“Wayne Davis is an automotive legacy,” said Dymon Farrer, Regency RV’s national sales manager. “These RV are vertically integrated in-house – everything from building the cabinetry to the upholstery – which is not normal for most manufacturers.”

Normally, RV manufacturers get most furnishings and features farmed out, which can create a series of delays and miscommunications while trying to outfit an RV. But Regency RV – a new incarnation of the once popular Regency Van Conversions – centralized the manufacturing process. Any issue Farrer may encounter, he said, can be addressed by walking three doors down to the assembly line, and dealt with hands-on.

“It’s nice to know the production facility is right there on the premises,” said Farrer, emphasizing that the attention to detail resonates with those lost in time. “We get back to ‘old school.’”

Largely this speaks to Regency RV’s refined character. Its 2017 lineup of Concept One Class B (MSRP $149,000 – $169,000) motorhomes are opulent carriages built on Mercedes chassis, averaging 20 mpg, and retooled to meet the ultra-luxury expectations of its clientele. It’s all part of the manufacturer’s quest for quality.

Currently Regency has 10 dealers in its wheelhouse with more being vetted coast-to-coast.

“We don’t want to expand into a big behemoth again,” added Farrer, referring to the 1990s heydays of Regency Van Conversions which grew rapidly, producing 175 units a month in 1995 to more than 800 per month by 2001. “We can’t have dealers that are gone tomorrow because we’re only going to be able to supply a limited amount of (Class B’s) a year.”

A partnership with Regency RV also means being involved in the decision-making process. The reciprocating relationship is in an effort to hone in on customer service. Similarly, Regency has an open-door policy with its customers, permitting those in Fort Worth to tour the Class B-building process.

“We’re happy to meet and take customers through the whole premises,” said Farrer, who brings more than 22 years of RV industry management working for companies like Forest River and Keystone. “We want to be more of an experience than another purchasing decision.”

A 360-degree tour of the Concept One Class B, which comes with a 3-year warranty, will emphasize the lifestyle offered by Regency RV: hand-wrapped leather seating, American Beechwood cabinets that are built and lacquered on-site, sound-proofing, amenities run entirely off an electric generator.

“It makes it a vehicle you can drive and handle without it being so overwhelming,” added Farrer. “And you’re still getting decent gas mileage while having plenty of room and comfort.”

The Class B line will continue to expand and improve in the following months as new dealerships “join the club.” In addition to the RV manufacturer’s new couch-accommodating floorplan, Regency plans on building on a cutaway chassis next, which is slated to be unveiled at the RVIA Trade Show this November.


David MacNeal

David MacNeal is the former digital content editor of RV PRO Magazine.

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