Relentless Dealer Services (RDS) has announced a partnership with Cookeville RV and Marine, based out of Cookeville, Tenn., to provide the comprehensive suite of RDS F&I products.
“We were ready to take our business to the next level,” said Judd Bullington, owner of Cookeville RV and Marine. “The products and services allow us to add profit to the bottom line while better serving our customers throughout their ownership period no matter what unit they buy from us.”
Originally started as a truck repair shop, Cookeville RV and Marine owners Judd and Andy Bullington have expanded the business into the largest RV and marine dealership in their market in just over five years. Being positioned between the Volunteer State cities of Nashville, Knoxville, and Chattanooga, the brothers created a big draw by offering sought after RV brands such as Grand Design and Montana, and marine brands like Ranger and Tracker boats.
Cookeville RV and Marine is the largest dealer of boats in the RDS network, the company said.
“We are excited to show the impact our products can have on dealer satisfaction, customer service, and the bottom line to a dealer in the marine space”, said Dominic Zappia, vice president with RDS. “We are grateful to partner with a team that aligns with our philosophy of demonstrating high levels of customer satisfaction and retention.”
