Thor Industries has named Renee Jones as senior director of marketing, responsible for all of Thor’s strategic marketing efforts, including brand development, creative, public relations, social and other key digital marketing and innovation initiatives.
Jones will report to Bob Martin, Thor’s president and CEO, and will continue to develop Thor’s marketing strategies while supporting the marketing efforts of its subsidiaries.
Jones has extensive global consumer marketing experience, as well as a thorough understanding and proven results in the complex RV market, which requires B2B and B2C strategies to address the overlapping demands of consumers, brands and dealers. A native of Elkhart, Jones returned to the area in 2014 to lead Jayco’s strategic marketing agency after working in a variety of markets across the country.
“We are pleased to have Renee expand her responsibilities in this new role,” said Martin. “Her proven track record in the RV industry, experience with global brands, strong relationships with our subsidiaries and understanding of our dealer partners are the ideal mix for success in attracting outdoor enthusiasts to our family of brands.”
Jones has more than two decades of comprehensive marketing experience, from brand and product management to digital, experiential and loyalty marketing at leading global consumer and retail companies including MARS, Spectrum Brands and Macy’s Department Stores.