Millennials have been renting and purchasing more RVs than ever before as road trips continue to be a bright spot during the coronavirus pandemic.
According to new data from RV rental platform RVshare, 73 percent of millennials both this and last year reported they were “likely to take an RV trip in the future.”
But this year, with borders closed and travel options limited, millennials started showing positive sentiment shifts towards road travel vehicles. While 14 percent of millennials in 2019 said they were “unlikely to take an RV trip in the future,” only 6 percent of the demographic said the same in 2020.
This rise in RV interest during the coronavirus pandemic isn’t exclusive to millennials. According to an RV Industry Association survey published in June, 20 percent of U.S. respondents reported becoming more interested in RVing as a result of COVID-19, which initially decimated other travel options like flights and cruises.
“Van life is the ultimate uniter, and it sees no age,” Jen Young, cofounder and chief marketing officer of the RV rental platform Outdoorsy, told Business Insider. “Traveling via RV provides people with the ability to travel away from crowds and camp in a location where fresh air and open space are your two closest companions — a welcome reprieve after months spent in confinement.”
Click here to see the full report from Brittany Chang at Business Insider.
A millennial favorite, the Class B campervan has seen an exceptional increase in sales and shipments.