The glamping market in Europe by revenue is expected to grow at a compound annual growth rate of more than 11 percent during the period 2019 to 2025, according to a recent report by research firm Arizton.
The following factors are likely to contribute to the growth of the glamping market in Europe during the forecast period:
- Direct digital print on rigid containers
- Weather-independence drives demand
- Increasingly common passive holidays
- Advances in off-grid technology
- Development of plug-and-play structures
- Diversity in habitat styles and levels of luxury
Glamping companies are continually striving to enhance comfort levels that align with the changing consumer requirements in the market, according to the report. The inclusion of wellness treatments at campsites and custom-tailored retreats to an abundance of services will help boost revenues in the Europe glamping market.
Wellness tourism is a rapidly growing segment in both developed and developing countries. Vendors in the market are thus always striving to enhance comfort levels, a development that has come from keeping up with changing consumer requirements. From custom-tailored retreats to an abundance of services, these outdoor hospitality vendors are offering wellness treatments at campsites. The Europe glamping market is re-defining itself, incorporating more luxurious energy that can create sustained growth for glamorous camping as it offers a greater number of opportunities to pack up and glamp.
The market research report includes detailed segmentation by accommodation type, end-user, land ownership, area size, and geography.
Cabins are witnessing an overall growth in glamping. They have been around for a long time and have been considered a novelty. However, they are the most common form of tents used for family camping.
Safari tents, treehouses, yurts, and pods are the most common forms of accommodation because they tend to be family-friendly and allow for more designated and open living spaces, elements of fun, and convenience. However, since RVs offer mobility, flexibility, and an equally comfortable shelter, their high demand can hinder the growth of the four-person glamping tents during the forecast period.