In its 2025 State of Outdoor Hospitality Report, RMS, a hospitality platform for hotels, serviced apartments, vacation rentals, and outdoor accommodations, said that upscale outdoor stays have finally broken the “canvas ceiling.” Options such as luxury yurts, domes and treehouses now account for 29% of first-choice accommodations, a five-point rise over 2024 and, for the first time, equal to tents.
Based on responses from over 550 U.S. campers, from tent traditionalists to van-lifers and RVers, the report showed that while enthusiasm for camping remains strong, concerns about government staffing cuts are rising with 43% of respondents worried these reductions could erode the national park experience. Economic pressures are also front of mind, with 45% saying financial uncertainty may limit their trips in the year ahead, according to a press release from RMS.
Generational preferences continue to shape the landscape, according to the report. Glamping attracts nearly a third of Gen Z campers, while millennials lean into tents, and Gen X and Boomers gravitate toward RVs. Most respondents are occasional campers, taking one or two trips a year, yet 58% say they would camp more often if time and money allowed, the report said.
The report also found that technology is reshaping how outdoor stays are booked: 64% of travelers now book directly on a campground’s website, and fewer than 1 in 10 use a desktop. Fast follow-up matters, too, with 61% of respondents reporting that receiving a confirmation email or text as “extremely” or “very” important.
Adam Seskis, CEO at RMS said: “The fact that glamping has now matched traditional camping as a top accommodation choice is a clear sign that comfort and convenience are no longer just nice-to-haves, they’re now expected.
“This report shows that for campsite operators three things matter most. First, ensure your booking experience is effortless on a phone as most guests won’t switch to a computer. Second, treat automated messages such as confirmations and pre-arrival notes as opportunities to add value, whether that’s a welcome hamper for glampers or an extended-stay offer for RV guests. Third, keep pricing transparent and deposits flexible so guests feel confident booking even when budgets are tight.
“In summary, keep mobile booking simple, add thoughtful extras, and be clear on pricing to set yourself up well for the year ahead.”
For more on the 2025 State of the Outdoor Hospitality Report, download the report here.
