REV Group is acquiring Lance Camper.
This acquisition, announced Saturday, enables REV to enter the rapidly growing $10 billion towables segment of the RV market by adding Lance Campers’ portfolio of truck campers, towable campers, and toy haulers to REV’s existing suite of motorized offerings.
Founded in 1965, Lance Camper designs, engineers and manufactures its lineup of products from its campus in Lancaster, Calif. Throughout its more than 50-year history, Lance has built a reputation as a leader in the towable RV industry. Lance Camper has the No. 1 selling truck camper in the U.S., and has won the National RV Dealer Association’s prestigious Quality Circle Award 16 years running, according to REV Group.
The manufacturer employs more than 550 associates and generates about $100 million in annual revenue.
After the acquisition, Lance Camper will continue to be led by its founders, Jack Cole and Jeff Souleles.
“We’re thrilled to be joining REV’s iconic family of brands,” said Cole, president of Lance Camper. “We look forward to leveraging REV’s scale and footprint in the RV industry to rapidly expand our distribution and further accelerate our growth. We’re an excellent fit given REV’s strong commitment to providing its dealers and customers with premium quality, brand leadership, and continuous innovation, all of which align well with our culture and ambition.”
“We are absolutely delighted to welcome Jack, Jeff, and the entire Lance Camper team into the REV family,” said Tim Sullivan, REV Group CEO. “This acquisition is well aligned across all of our acquisition criteria. Lance Camper adds one of the highest quality towable lines in the U.S. and provides a significant new avenue of growth in our RV segment.”
The acquisition of Lance Camper was closed on Jan. 12.