The REV Group has announced that Renegade RV Vice President and General Manager, Michael (Mike) Lanciotti has been appointed president, REV Recreation Segment. In his new role, Lanciotti will oversee all the recreation businesses and brands including Fleetwood RV, Holiday Rambler, American Coach, Lance Camper, Midwest Automotive Designs, Renegade RV and Goldshield Fiberglass. He will continue to report to REV Group President and CEO, Rod Rushing.
Lanciotti joined Renegade RV as its executive vice president in March 2008 and was named CEO and president four months later. Renegade RV was acquired by REV Group in 2016 and Lanciotti was named vice president and general manager of REV Renegade LLC.
The company said that during his 13 years with Renegade RV, Lanciotti built the business to be one of the top performing recreation brands within REV Group and solidified Renegade’s position as best-in-class in the Super C industry classification, as well as a premier Class C producer in all categories.
“With a successful career spanning over 20 years of consistent business performance, experience implementing quality operational controls for industry-leading profitability and product vision that drove Renegade to the top of its class, Mike is the ideal leader to direct our Recreation segment and develop cross-brand strategies,” said Rod Rushing, president and CEO of REV Group. “I am confident Mike’s operational and commercial expertise will help our businesses meet the recent increased demand while exceeding expectations of consumers who are joining the RV lifestyle.”
Prior to Renegade RV, Lanciotti was president and chief operating officer of Lock Joint Tube.
