REV Group Appoints VP, General Manager for REV Recreation Group

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REV Group announced Alan Farash as its new vice president and general manager of subsidiary in charge of RV production, the REV Recreation Group.

Alan Farash

This role oversees the Class A gas and diesel RV brands that include American Coach, Fleetwood Coach, Fleetwood RV and Holiday Rambler, as well as the two REV Service & Repair Centers and the genuine parts online warehouse. Farash will report to Mike Lanciotti, president of REV Recreation Group.

Most recently, Farash was group president and chief operating officer for Reading Truck Group where his responsibilities included leading the company’s 22 sites, two manufacturing locations and 20 distribution, parts and service locations. In addition to co-founding a technology start up, Farash has held senior executive roles in the specialty vehicle industry and began his career in manufacturing with Ford Motor Co., Powertrain Operations. Farash also held a leadership role at Workhorse Custom Chassis where he manufactured and sold Class A chassis for the RV industry.

“Alan is a proven team leader with extensive experience in commercial vehicle technology and manufacturing,” said Lanciotti. “Furthermore, he is skilled in implementing operational excellence initiatives, which will help to increase our production and delivery of our in-demand RVs to our dealers and loyal customers.”

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