Specialty retailer Reynolds and Reynolds has acquired Motility Software Solutions, a maker of end-to-end dealer management software.
Reynolds and Reynolds, owner of such brands as AppOne, Open Dealer Exchange, and Reynolds Document Services, will let Motility continue to operate as an independent brand, but the acquisition is expected to “create excellent synergies allowing for a dealer and consumer experience not yet seen in the industry,” according to Motility.
“Further movement into the recreational vehicle dealership space is a natural extension for our approach to technology and helping retailers succeed,” said Rudolph Nieto, senior vice president at Reynolds. “Incorporating Motility’s technology will open a new arena to share our auto retailing expertise. I’m thrilled to explore the commonalities and ensure we are bringing immense value to dealers in the specialty market.”
In 2018, Motility entered a partnership with Serent Capital, a growth-focused private equity firm. Motility has experienced record-breaking growth during this time with the addition of 125+ dealers and 10% year-over-year growth. Motility also acquired location-based inventory management solution, Lot Metrix, in 2021 and added three new products to its portfolio: MotilityAnywhere, MotilityPay, and MotilityConnect.
“It has been an honor to have been a partner for Motility and see their remarkable growth over the last few years,” said Kevin Frick, Partner at Serent Capital. “The Motility team has been able to not only add three new products, but also increase their reach through a meaningful strategic acquisition. We look forward to seeing their continued growth and success.”
The acquisition, Motility said, is also expected to add additional strength behind developing and supporting the features that drive value for dealers,” specifically as the company continues to innovate its new web-based platform, MotilityAnywhere.
