Richard Coon to Retire as RVIA President

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Richard Coon will retire from his position as president of the RV Industry Association on Sept. 30 of this year, according to an RVIA news release.

Coon has been the Association’s president since January 2006, and will remain on to assist the Association in the transition to his successor, according to RVIA Marketing Director Bill Baker. 

The Association aims to have Coon’s replacement selected by early summer, a time-period that makes sense as the fiscal-year end, and also allows Coon to train his successor, Baker said.

“That gives some transition time to go through the budget process up through the September board meeting with Richard sort of mentoring and helping that person along,” Baker said.

“In the 10 years under Richard’s leadership, RVIA has made great strides on many fronts and weathered the Great Recession,” RVIA Chairman Derald Bontrager told attendees at the RVIA Annual Meeting in Sarasota, Fla., on Wednesday. “Richard was the right man at the right time. Knowing Richard, I don’t think retirement means he’s slowing down. He will be greatly missed, and I wish him well.”

Bontrager, who is also president and CEO of Jayco, will convene a Presidential Search Committee to identify Coon’s successor. The process is expected to proceed through the spring, and conclude by early summer.

“He’s a tremendous leader,” Baker said. “He’s a consensus builder. He saw the industry through the recession. His legacy is one of inclusion and putting the industry first and helping steer the Association and the industry from the Great Recession into a time of recovery.”

Before becoming RVIA’s president, Coon enjoyed a 30-year career in the RV industry, including his role as director of RV business for Cummins Power Generation. He succeeded David Humphreys, who had held the position for three decades.

“Taking the position of RVIA president back in 2006 has proven to be one of the best decisions of my professional career, and I’m really proud of all we’ve accomplished,” said Coon.  “RVIA is made up of a great group of volunteer members and a staff of dedicated employees who work so well together to advance the success of the RV industry. It has been a great ride, and I look forward to watching the industry continue to flourish in the years to come.”

In addition to his work guiding the Association through the Great Recesssion, Baker said Coon’s legacy would be marked by his work in industry education, specifically the Technicians in Training program, his work with Go RVing and the efforts he made to “harmonize the standards of Canada.”

“He had a lot of accomplishments that he is proud of and I know the board is proud of as well,” Baker said.


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