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The Road to Open House: BAL Supplier Showcase Drawing More Vendors

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Editor’s note: This article is the first in a series of stories from RV PRO highlighting RV supplier events planned in connection with Elkhart Open House Week.

Norco/ BAL’s Annual Supplier Showcase has become a regular event for dealers.

As in past years, the Norco/ BAL dealer event is being held under a big tent at the Norco Industries’ building at 3401 County Road 6, on the northeast side of County Road 6 and Northland Drive, which puts it just across the street from where Forest River holds its big dealer event on the grounds of the Dynamax facility.

While the event is at the same location as in past years, Norco/ BAL has relocated where the tent will be staged in the company parking lot to better facilitate traffic and parking, according to BAL Aftermarket Sales Manager John Hawkins.

The event is scheduled for Tuesday, Sept. 19, and Wednesday, Sept. 20, from 9:30 a.m. to 4 p.m., each day. A catered lunch will be served each day around noon, along with refreshments throughout the day.

Hawkins said his expectation is that the number of participating suppliers will increase from last year.

As of early August, the following companies were committed to display products at the Norco/ BAL event: ADCO, Airxcel, BAL, Cequent, Demco, Fleming Sales, Icon Technologies, Progress Mfg., Thetford/ Norcold, Torklift and Winegard.

Hawkins said some suppliers will have trailers parked on the site where they can show off and demonstrate their products.

Suppliers said are looking forward to the upcoming event.

“Last year went well for Demco. We were up 50 percent in traffic, which told us we are gaining traction and visibility,” said Doug Northcutt, vice president of sales and marketing for Demco Products. “My expectations are that we will continue to see growth in attendance as more and more dealers and distributors know we are there and displaying product. Last year, several suppliers had new product to show and hopefully this year will be the same. This gives the dealers that come by an opportunity to see some new products prior to the new year and season.”

“We are looking forward to another great year at the Third Annual Supplier Showcase. The group of supplier companies that display at this showcase are the best in the industry and we honored to be a part of it,” said Rich Elliott, vice president of sales and marketing for Progress Mfg.

“As a manufacturer of aftermarket towable and truck camper products, the Supplier Showcase at Elkhart is a unique opportunity to connect with customers and dealerships about our products that focus on safety and quality,” said Torklift President Jack Kay.

To sweeten the incentive for dealers to visit, the exhibiting suppliers are hosting a drawing during the event for a $1,000 gift card.

“We think this year’s event will be the best ever,” Hawkins said.

Bradley Worrell

Bradley Worrell is the editor of RV PRO Magazine.

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