Roamly, a leading digital insurance platform, announced a major expansion into Florida with the opening of a new regional headquarters in Fort Lauderdale. The move strengthens Roamly’s presence in one of the nation’s most critical insurance and recreation markets, positioning the company for accelerated growth across its RV, marine and motorcycle lines, the company said in a release.
Florida: A Prime Growth Market for Specialty Insurance
Florida is a natural market for specialty underwriting and innovation with:
- Over 1 million registered recreational boats
- More than 825,000 registered RVs
- One of the highest motorcycle ownership rates in the United States
- A specialized insurance workforce exceeding 300,000 professionals
“Florida’s incredible combination of outdoor recreation and insurance infrastructure makes it a high-impact market for us,” said Rich Sanders, president of Roamly and head of the Florida office. “Our expansion into Florida as we enter peak travel season with AI-powered insurance solutions tailored to recreational lifestyles offers proximity to customers and collaboration with other industry-leading partners.”
Strengthening the National Ecosystem Through Partnerships
As part of its Florida launch, Roamly is announcing new partnerships with key national carriers including Ahoy! Insurance, American Modern, Progressive, Safeco, National General, an Allstate company, Mercury, Hagerty and Dairyland to offer consumers and businesses a digital-first quote-to-bind experience. These alliances allow Roamly to offer a broader range of recreational policies to an expanded customer base, the company said, leveraging each partner’s underwriting expertise while maintaining a unified, digital-first customer experience.
“Florida’s vibrant boating community presents a tremendous opportunity for innovative insurance solutions,” said Amit Nisenbaum, CEO of Ahoy! Insurance. “Our partnership with Roamly combines Ahoy’s nationwide, boater-centric, tech-driven coverage with a digital platform designed to seamlessly cater to the diverse array of vessels owned by today’s modern consumer”
Investing in Local Talent & Innovation
Roamly’s South Florida office will serve as a hiring hub for claims specialists, customer success teams and insurance product experts. The company has already recruited eight local employees and plans to continue tapping Florida’s deep talent pool to support its continued development of responsive, digitally native insurance products for recreational customers.
Leading in Digital-First Specialty Coverage
Roamly said it continues to differentiate itself in the specialty market by offering simplified, flexible policies for RVs, boats and motorcycles — all managed through a frictionless digital interface. The platform’s focus on transparency, personalization and speed is designed to meet the expectations of next-generation policyholders.
