Roamly, an insurance technology company focused on the outdoor enthusiast market, announced two pivotal hires: former senior vice president of Good Sam, Mary Heneen, is now Roamly’s chief commercial officer, and former claims director for Root and Uber, Jessica Ballard, is its new director of claims.
This announcement comes on the heels of what the company said has been a banner growth year for the world’s first RV-focused embedded insurtech for travel marketplaces. Insurtech is an emerging term referring to technological innovations that are created and implemented to improve the efficiency of the insurance industry.
Among the many growth milestones in the past year for Roamly, the insurtech’s parent company, Outdoorsy Holdings, received $125 million in fresh funding in 2021 to accelerate the insurtech’s product innovation and international expansion. In early 2022, Roamly announced it had booked $40 million in premium, launched its own pet insurance product to protect the millions of Americans who travel with their pets each year, and also launched a global travel Insurance product designed to take the fear of trip cancellation penalties out of planning a trip.
“Our team is proud to welcome these two impressive leaders into the fold of the growing Roamly family and we’re eager to see what untapped efficiencies, growth opportunities, and innovations are ahead of us with their hands at the wheel,” said Roamly’s Chief Insurance Officer Aaron Ammar.
Heneen will lead Roamly’s insurance growth opportunities and partnerships. Prior to joining Roamly, Heneen worked in strategic revenue growth development and marketing at several fortune 500 companies, including DIRECTV, Amazon, Comcast, Dish and Nordstrom. Most recently, she spent six and a half years at Camping World as its senior vice president and general manager of membership products – including Camping’s World’s insurance arm, Good Sam.
Ballard joins Roamly as director of claims after leading the claims team at personal auto insurtech, Root. Prior to Root, she managed the North America claims team for Uber. Ballard has a passion for insurance and more than 15 years’ experience in Property & Casualty.
