Trader Interactive, a leading marketplace network for lifestyle vehicles, announced Roamly as its exclusive insurance partner across its portfolio of digital marketplaces.
Through a phased rollout, Roamly’s AI-powered insurance platform will be embedded directly into the buyer journey, allowing consumers to receive insurance quotes seamlessly during the vehicle discovery process, eliminating the need to navigate away from the marketplace to secure coverage.
This collaboration marks one of the first large-scale applications of Agentic AI within the recreational vehicle and powersports category. By embedding Roamly’s technology natively within Trader Interactive’s ecosystem, buyers can now move from “searching” to “covered” within a single, connected digital experience.
Historically, securing insurance for recreational vehicles has been a fragmented and manual process, often introducing delays at the most critical moment in the transaction. By removing this friction, Trader Interactive and Roamly are streamlining the path to ownership and helping both buyers and sellers transact with greater confidence.
“At Trader Interactive, we’re focused on supporting enthusiasts not just in finding their next vehicle, but in confidently owning and enjoying it long after the purchase,” said Jake Barron, vice president of consumer revenue at Trader Interactive. “By integrating Roamly’s insurance experience directly into RV Trader, Cycle Trader, and Boatmart, we’re evolving from a marketplace into a more connected ownership ecosystem, one that brings discovery, protection and long-term support together in a single, trusted experience.”
“We are using AI and technology to remove the typical friction traditional insurance has created,” said Brad Simmons, General Manager at Roamly. “By the time a customer has completed their research and is ready to buy, they are now just one click away from being fully insured and ready to drive off the lot.”
Beyond convenience, the partnership unlocks additional value for owners. Roamly’s proprietary insurance products are designed to support participation in peer-to-peer rental platforms without voiding coverage, helping transform recreational vehicles from static assets into potential income-generating investments.
This exclusive integration reinforces Trader Interactive’s broader strategy to expand embedded financial services across its marketplaces, creating a more complete ownership journey that extends beyond vehicle discovery.
