Rockford Fosgate, a supplier of high-performance audio systems, has launched a new website. Rockfordfosgate.com allows users to select the audio gear that’s best for their vehicle and musical taste, and then choose whether to make the purchase or find a local authorized dealer.
“Rockfordfosgate.com is not just useful and incredibly user-friendly, it’s an educational tool, and this new site is designed to deliver a completely modern consumer shopping experience,” said Theresa Anthony, Rockford Fosgate VP of sales and marketing. “We didn’t want to simply update the existing site, but the goal instead was to tear it down and then create a better all-around environment for on-line shoppers while maintaining all of the technical tools and resources for our dealer partners.”
Audio experts at Rockford have curated recommended systems that are catered to vehicle type to upgrade performance, whether the customer wants more volume or to add bass.
For assistance, users have options tailored to their individual needs including toll-free calling, answers via e-mail, or live web chat with one of Rockford Fosgate’s service members. Additional quick-view and shopping-cart features have also been added to streamline the browsing and buying processes.
“The new website also showcases what our social community is saying, from fanatic photos and videos to raving product reviews,” said Anthony. “We don’t say we’re the best in the business … our customers do.”