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Rollick to Acquire AVALA Marketing Group

With the expected acquisition of AVALA Marketing Group Rollick of Austin, Texas, will provide manufacturers and retailers in distributed dealer networks with an efficient and effective end-to-end marketing solution. Rollick will become the first enterprise lead management solution connecting OEMs and dealers in the marine, powersports, RV and industrial equipment industries for a seamless retail shopping experience.

Rollick sends dealers and OEMs in the Rollick network higher quality buyers that convert at a higher rate, and with AVALAs technology, will also increase post-sale customer satisfaction and loyalty. The company offers the fair, open and connected shopping experience that modern buyers expect.

For over 20 years, the team at AVALA has focused on digital strategy for OEMs in the marine, RV and industrial equipment industries. AVALA is the only OEM-to-dealer marketing automation, lead nurturing and loyalty management platform with this specific vertical focus.

“Over the last several months we began to search for a partner that was committed to investing in our clients, employees and technology,” said Steve Pizzolato, founder and CEO of AVALA Marketing Group. “Rollick also offers a dealer complement to our OEM strategic positioning and a technical complement to our Aimbase Marketing Automation and CX software,” Pizzolato said. “Rollick checked all of the boxes and after meeting the leadership team, it immediately felt like a natural fit.”

“Steve has built an incredible company, and his deep experience, insights and leadership will continue to be invaluable,” said Bernie Brenner, CEO of Rollick. “We look forward to accelerating investment in the robust marketing solutions the AVALA team has built, and are confident that this combined platform creates many opportunities to better serve our customers, partners and buyers in the recreation and industrial equipment industries,” Brenner said.

When the deal closes, Rollick Outdoor Inc. will change its corporate name to Rollick Inc. and AVALA Marketing Group Inc. will become AVALA Inc., a Rollick Company.

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